Why? Well according to facebook’s recent article titled “News Feed FYI: Bringing People Closer Together” the change is meant to go back to the grass roots of why facebook started in the first place.
The facebook algorithm change is as the title of their article meant to “bring people closer together”.
Here’s a quote –
Today we use signals like how many people react to, comment on or share posts to determine how high they appear in News Feed.
With this update, we will also prioritize posts that spark conversations and meaningful interactions between people. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to – whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion. We will also prioritize posts from friends and family over public content, consistent with our News Feed values.
This literally effects my business, your business, and everyone who does business using facebook. So say goodbye to free advertisement using your facebook page and say hello to facebook ad spend going up. If you aren’t spending money on ads then you will be. If you want to stay relevant you will be spending money on ads.
Now, the question is probably looming in that steaming head of yours “are there any work arounds for this”?
Not really, but we will find a way (cue evil laugh). Sorry to say jack, you are at the mercy of facebook for the most part when it comes to this facebook algorithm change. But you are able to create better content. If you remember the last article I wrote here you would have known that in the traditional newsfeed for your personal account the algorithm changed as well to prevent engagement bait posts from being seen and even hurting your “good reputation” score by facebook.
Facebook algorithm changes will exists as long as facebook is alive and kicking. I believe in the rebellious nature of marketers and if you are looking to combat the facebook gods and want to learn more about how to defeat the zuck at his own game check out this course here that will teach you how to be engaging using live video and not have to worry about being stifled by the facebook algorithm change.
What do you guys think about this change? Is it ultimately a good thing? What should we as marketers do to combat this rising trend? Let me know in the comments section below.